anna@heedcapital.co
HEED IS A FOUNDATION
FOR AMBITIOUS INNOVATORS
SOLVING GLOBAL CHALLENGES
IN A SMART AND SUSTAINABLE WAY
Venture capital as a catalyzing
force for sustainable development and climate innovations.
HEED IS A FOUNDATION
FOR AMBITIOUS INNOVATORS
SOLVING GLOBAL CHALLENGES
IN A SMART AND SUSTAINABLE WAY
WHAT WE DO
At HEED, we believe that business is the greatest platform for change. We back purpose-driven founders across
the globe who transform the world's biggest challenges into the world's biggest business opportunities.
Our Vision.
PROFIT + PEOPLE + PLANET
We are determined to create a world where mission-driven entrepreneurship, focusing on solving major challenges, is a norm. We support founders who innovate considering social and environmental impact being a foundation of the company, a part of its DNA, to deliver scalable social and environmental impact.
IMPACTFUL MISSION + BUSINESS APPROACH
We believe that business success and impact are not mutually exclusive, but rather mutually enhancing. Businesses built out of the idea to change the world for the better tend to perform better in the long run. And we are on the mission to prove it by backing,supporting, and growing new impact unicorns.
SUSTAINABILITY
AS A COMPETITIVE ADVANTAGE
Sustainable development is a key pillar of a new world. Within the next 5 years, all investors will determine the company's valuation based on the measurement of its impact on society, government, and environment.

At HEED we are focusing on solutions in climate tech and science that can help industries become more ethical and sustainable in a shorter timeframe.
OUR MISSION
HEED creates a world where sustainability- driven enterpreneurship is the new norm.
To get there we deploy venture capital as a catalyzing force for impact and sustainability. Venture capital
has always been an essential driver of global change
supporting innovative and disruptive ideas.

At HEED we bring venture capital to the forefront of impact investing to enable ambitious innovators to solve the most challenging problems in a profitable and sustainable way. disruptive ideas.
We go one step forward.
At HEED we see impact venture investments as investments made with the intention of producing positive measurable social and environmental impact alongside superior financial returns.

As sustainable innovations will win over the traditional business approach and will gradually become the only possible way to do business in the future, as help accelerate the transition to the new reality with a new type of capital.
How we define impact.
Impact investment is an investment that is made with an intention of producing positive measurable social and environmental impact alongside superior financial returns.
What we are after.
Impact
Market
Business Model
Purpose - Driven Team
Scalable and Measurable Impact is a fundamental part of the DNA of companies that we are backing. We invest across all UN Sustainable Development Goals focusing on Social Impact, Environmental Impact, and Innovations in Manufacturing.
We believe in impact AND financial success approach. Thus, we back companies that, if successful, will become impact unicorns – massively profitable businesses that will benefit all stakeholders – employees, investors, customers, and the planet!
We invest in companies that focus on solving urgent challenges across the globe. That is why prioritize Big Total Addressable Market and Immediate Practical Application of the solution over geography.
We start our partnerships with companies early (Seed, series A) to continue further together.
A big vision is an internal WHY that drives the best teams. We partner with founders that a Big Vision and an Ability to Execute on it to positively affect a greater number of lives.
HEED supports companies that are designed to scale their positive impact as the companies grow to become impact unicorns.
Leadership Team.
Anna Tishchenko
Co-Founder & Managing Director
Anna is an impact investor with over 13 years of experience in business strategy, branding & marketing, and strategic advisory. She invests in innovations that reinvent traditional industries in a sustainable way.

Prior to HEED Capital, Anna designed and launched an enterprise technology brand that reached $100M annual revenue in 3 years, developed the strategy for EY Center of Innovations, led Marketing for IBM Hardware in 10 countries, and created the brand strategy for a VC holding company, building end-to-end digital venture capital infrastructure.
Alexandra Johnson
Co-Founder & Managing Director
Alexandra is a prominent VC investor and President of the Global Technology Symposium, a premier investor conference on global emerging markets held annually in Silicon Valley since 2003.

Alexandra was a Managing Director of DFJ VTB Capital Aurora, a venture group specializing in investments in the developing world. She is a board member of tech companies, including Grid Dynamics, VisionLabs, and Rolith.
We build long-lasting partnerships with founders supporting them on the journey and helping them accelerate impact.
Together we build the movement.
We’re always looking for new collaborators, mentors, investors, and innovators.
We’d love to hear from you.
Follow us:
©All Rights Reserved. HEED Capital 2024.
San Francisco, CA.
anna@heedcapital.co
WHAT WE DO
At HEED, we believe that business is the greatest platform for change. We back purpose-driven founders across the globe who transform the world's biggest challenges into the world's biggest business opportunities.
We back purpose-driven founders across the globe who transform the world’s biggest challenges
into the biggest business opportunities.
Our Vision.
PROFIT + PEOPLE + PLANET
We are determined to create a world where mission-driven entrepreneurship, focusing on solving major challenges, is a norm. We support founders who innovate considering social and environmental impact being a foundation of the company, a part of its DNA, to deliver scalable social and environmental impact.
IMPACTFUL MISSION + BUSINESS APPROACH
We believe that business success and impact are not mutually exclusive, but rather mutually enhancing. Businesses built out of the idea to change the world for the better tend to perform better in the long run. And we are on the mission to prove it by backing,supporting, and growing new impact unicorns.
SUSTAINABILITY
AS A COMPETITIVE ADVANTAGE
Sustainable development is a key pillar of a new world. Within the next 5 years, all investors will determine the company’s valuation based on the measurement of its impact on society, government, and environment.

At HEED we are paving the for the VC industry. We invest across all UN SDGs focusing on solutions that can help industries become more ethical and sustainable in a shorter timeframe.
We believe that business success and impact are not mutually exclusive, but rather mutually enhancing. Businesses built out of the idea to change the world for the better tend to perform better in the long run. And we are on the mission to prove it by backing, supporting, and growing new impact unicorns.
HEED creates a world where sustainability- driven enterpreneurship is the new norm.
To get there we deploy venture capital as a catalyzing force for impact and sustainability. Venture capital
has always been an essential driver of global change
supporting innovative and disruptive ideas.

At HEED we bring venture capital to the forefront of impact investing to enable ambitious innovators to solve the most challenging problems in a profitable and sustainable way. disruptive ideas.
OUR MISSION
To get there we deploy venture capital as a catalyzing force for impact and sustainability. Venture capital has always been an essential driver of global changesupporting innovative
and disruptive ideas.

At HEED we bring venture capital to the fore-
front of impact investing to enable ambitious innovators to solve the most challenging problems in a profitable and sustainable way. disruptive ideas.
HEED creates a world where sustainability-driven enterprene-
urship is the new norm.
We go one step forward.
At HEED we see impact venture investments as investments made with the intention of producing positive measurable social and environmental impact alongside superior financial returns.

As sustainable innovations will win over the traditional business approach and will gradually become the only possible way to do business in the future, as help accelerate the transition to the new reality with a new type of capital.
How we define impact.
Impact investment is an investment that is made with an intention of producing positive measurable social and environmental impact alongside superior financial returns.
What we are after.
Impact
Market
Business Model
Purpose - Driven Team
Scalable and Measurable Impact is a fundamental part of the DNA of companies that we are backing. We invest across all UN Sustainable Development Goals focusing on Social Impact, Environmental Impact, and Innovations in Manufacturing.
We invest in companies that focus on solving urgent challenges across the globe. That is why prioritize Big Total Addressable Market and Immediate Practical Application of the solution over geography.
We start our partnerships with companies early (Seed, series A) to continue further together.
A big vision is an internal WHY that drives the best teams. We partner with founders that a Big Vision and an Ability to Execute on it to positively affect a greater number of lives.
Scalable and Measurable Impact is a fundamental part of the DNA of companies that we are backing. We invest across all UN Sustainable Development Goals focusing on Social Impact, Environmental Impact, and Innovations in Manufacturing.
We believe in impact AND financial success approach. Thus, we back companies that, if successful, will become impact unicorns – massively profitable businesses that will benefit all stakeholders – employees, investors, customers, and the planet!
We believe in impact AND financial success appro-ach. Thus, we back companies that, if successful,
will become impact unicorns – massively profitable businesses that will benefit all stakeholders – employees, investors, customers, and the planet!
HEED supports companies that are designed
to scale their positive impact as the companies grow to become impact unicorns.
HEED supports companies that are designed to scale their positive impact as the companies grow to become impact unicorns.
Leadership Team.
Anna Tishchenko
Co-Founder & Managing Director
Anna is an impact investor with over 13 years of experience in business strategy, branding & marketing, and strategic advisory. She invests in innovations that reinvent traditional industries in a sustainable way.

Prior to HEED Capital, Anna designed and launched an enterprise technology brand that reached $100M annual revenue in 3 years, developed the strategy for EY Center of Innovations, led Marketing for IBM Hardware in 10 countries, and created the brand strategy for a VC holding company, building end-to-end digital venture capital infrastructure.
Alexandra Johnson
Co-Founder & Managing Director
Alexandra is a prominent VC investor and President of the Global Technology Symposium,
a premier investor conference on global emerging markets held annually in Silicon Valley since 2003.

Alexandra was a Managing Director of DFJ VTB Capital Aurora, a venture group specializing in investments in the developing world. She is a board member of tech companies, including Grid Dynamics, VisionLabs, and Rolith.
Alexandra is a prominent VC investor and President of the Global Technology Symposium, a premier investor conference on global emerging markets held annually in Silicon Valley since 2003.

Alexandra was a Managing Director of DFJ VTB Capital Aurora, a venture group specializing in investments in the developing world. She is a board member of tech companies, including Grid Dynamics, VisionLabs, and Rolith.
We build long-lasting partnerships with founders supporting them on the journey and helping them accelerate impact.
Together we build the movement.
We’re always looking for new collaborators, mentors, investors, and innovators.
We’d love to hear from you.
Follow us:
© All Rights Reserved. HEED Capital 2024.
San Francisco, CA.